Michael Marsiglia

Mitigating Dumb Technical Risk


~7 years ago by Michael Marsiglia on Atomic Spin.
High-impact projects delivered within existing, well established markets can be great opportunities to either enhance or damage your brand. Dropping the...

Testing your Spreadsheets


almost 7 years ago by Michael Marsiglia on Atomic Spin.
Anyone who has ever worked with a complex Excel or Numbers spreadsheet understands that calculation bugs are easy to introduce and time consuming to debug...

How to formally frame a problem


over 6 years ago by Michael Marsiglia on Atomic Spin.
Effective engineers need to evaluate choices and present alternatives to stakeholders. Some examples include: the best way to deploy an application to a...

Thank You Economic Gardening Team


over 6 years ago by Michael Marsiglia on Atomic Spin.
Late last year, Atomic was selected to participate in the Pure Michigan Economic Gardening Pilot Program. The program offered expert business consulting...

Building a Product in 20 hours – Startup Weekend Detroit Story


over 6 years ago by Michael Marsiglia on Atomic Spin.
Last weekend I attended Startup Weekend Detroit with a group of 5 other Atoms from Atomic. On Friday night, Justin, Paul, Scott and I joined the Ghost in...

Help us find great people for our new Detroit office, we’ll say thanks with an iPad


over 6 years ago by Michael Marsiglia on Atomic Spin.
Carl recently announced Atomic Object’s Detroit expansion. We need your help to make our expansion a success. Please help us find talented, hardworking...

Improved Clickthrough Rates


over 6 years ago by Michael Marsiglia on Atomic Spin.
We’re hiring! We’re actively seeking developers & designers for our new Detroit location. LEARN MORE Behold: that is the copy that we added...

Characteristics of an ideal work environment


over 6 years ago by Michael Marsiglia on Atomic Spin.
IDEO describes the sweet spot for innovation in a very simple and elegant way with the following Venn diagram. After some reflection, I realized that...

If You Build it, Will They Come? A Real-World Reminder for Web Entrepreneurs


~6 years ago by Michael Marsiglia on Atomic Spin.
During the sales process at Atomic, we actively discuss the business model and marketing strategy of our entrepreneurial clients. Marketing is a major...

Demystifying the Enterprise Sales Process


~6 years ago by Michael Marsiglia on Atomic Spin.
When I first started helping with sales, lots of the language, acronyms, and documents associated with enterprise sales opportunities were a big mystery...